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How Vital is Site Search? See What Industry Experts say!

admin | June 2, 2016

Matt Smith:

Importance of search bar on your website

Matt Smith is a Professional Blogger, SEO Consultant & Web Developer from UK and running a number of websites. He is the founder and editor of OnlineIncomeTeacher.

Matt highlights the importance of Search bar and explains how it helps visitor to find the exact content through countless pages in his blog ‘Why You Need A Search Bar On Your Website’. He also guides to add the default search bar widget and the custom search bar to your site.

According to him, “the easier it is for people to navigate around your whole site, the more likely it is that they will. If not, they can easily click away to another site, lowering your click through rate”.

Matt can be connected on Facebook, Twitter, Google+ and LinkedIn

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5 Ways to Turn Onsite Search into Powerful Conversion Booster

admin | May 18, 2016

When we talk about the search functionality of our website, few questions always haunt us. What is the key to engage user? How can search bar convert the visitor into customer? Do the website search engine needs improvement?

Companies pay attention to each and every detail of their website and apart from the other metrics, site search has been recognized as an equally important aspect to improve the conversion. Realizing the efficiency and benefits, companies are increasing their investments in implementing advanced search engines on their websites. Rather than just displaying results, user insight can be analyzed to increase conversion and improve customer retention.

So another challenging question is how to improve the onsite search? Let’s take a look to enhance user’s search experience and power boost your business.
1. Search Bar

 Site Search Bar

It’s always said that the first impression counts so search bar tops the list. Putting a search bar and labeling is generally neglected which is not a good sign in regards to user experience. The search bar should be clearly visible and ideally located at the top right corner of your website.

Choose a different color in contrast to the website color scheme to highlight and draw attention. Add call-to-action text like ‘Search a product’ or ‘Enter your keyword’ within the box to state the purpose clearly and function the text to disappear when user starts typing. Also, place a push-button to read ‘Search’.

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Top 10 WordPress Themes with great built-in Search Functionality

admin | May 16, 2016

Website search functionality has been observed to be trending up rapidly over the last few years. Site search has a critical importance in regards to user experience and customer engagement. Internet users have become so dependable on search, that it will be almost unreasonable to forget including search functionality on your website. Several site visitors hit the search bar first without even navigating the menu.

Adding an efficient onsite search box not only engages visitor and decrease bounce rate but benefits administrator in terms of conversion and analytics. The analysis of user data helps in understanding user behavior and needs, and eventually leads to an increase in conversion.

Realizing the effectiveness, wordpress developers have been integrating site search option to add value to the themes. Here are the top 10 wordpress themes with remarkable site search built-in functionality.
Business Directory

WordPress Theme: Business Directory

The Business Directory WordpPress theme is created by Templatic with elegant design to give your site visitors best user experience. The theme helps to create, manage and monetize a directory site for any businesses such as Car, Hotels, Restaurants, Properties, Travel Destinations and many more.

There are several built-in features that make it the most powerful Directory theme including Bulk data Import/Export, Add and manage classified, Additional custom fields, Google maps, Add/Manage users, Listing rating and review, User dashboard, Email notifications, Color customizer, Fonts and Integrated PayPal payment gateway. The search engine is quite impressive and displays Autocomplete results with toggle image option.

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