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searchIQ Feature Spotlight: Cross-Site Search

Rahul Arora | January 9, 2017

What is Cross-Site Search?

Cross-site functionality allows you to group as many of your websites together and display results for an entered search term. So, say you have one website dedicated to dog training and another site about dog health. It would make sense to link both of these together, as someone may search for related topics on either of these websites. You don’t want to risk losing them to another site altogether by not having them synced. This is useful to your visitor because they find the content they were looking and it makes for a great search experience.

cross site feature
In our opinion, a search engine is incomplete without this feature. The way users search content on your website has changed a lot. Today’s user expects instant and relevant results without having to do too much digging around. We believe this feature is a must-have component for any search engine to be efficient.

Implementing Cross-Site Search with searchIQ

One of the main questions we get regarding cross-search functionality is how to implement it. Let’s dive a little deeper to explain how searchIQ displays posts from multiple websites when a search is performed on a specific website.
Since this functionality is user centric, we designed this feature to focus on keeping it simple and effective. So we’ve made it incredibly simple to turn this feature on and off at your discretion.

Steps:

• Create cross-site group

create cross-site groups

• Select which search engines you would like in this site group.
• You will see the cross-site group you just created in the admin overview. Under “Show cross-site search results” turn on either or both autocomplete and search page and your search results will be synced.

cross-site enable option

Benefits

There are many reasons why one should implement cross-domain search to fine-tune their search and make it more efficient. One reason might be that you have multiple websites that have a similar theme or niche. Cross-site search will expand the search results for your users and provide them with plenty of content that might be of interest.
Another reason may be to gather more user insight by capturing search term data. Along with cross-site search, we provide cross-site analytics so you can see what visitors are looking for, what they clicked on and where (which site) they came from. This would help when optimizing your website’s content for better conversion.

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Improve Functionality of your Favorite WordPress Plugins with searchIQ

Rahul Arora | December 13, 2016

We’re proud of our search plugin! Not only are the features incredibly useful for publishers and site builders, but it also integrates nicely with other popular WordPress plugins. In most cases it makes sense to use searchIQ with these plugins, as they compliment one another. To explain what we mean we’ve decided to share some plugins we think work great with searchIQ.

bbPress

bbPress is a WordPress plugin that converts your blogging platform into a fully featured forum application. Forums are popular as they allow like-minded people to engage in a focused discussion. Most forum software is slow and hard to manage, where as bbPress focuses on speed, ease of use and integration. A new bbPress forum can easily be set up and once sub-forums and categories are added, users can start posting topics.

Forum applications by nature are search oriented, so implementing a search plugin along with bbPress is an added advantage. Using searchIQ with bbPress enhances your user experience. For example, a forum will have various sub-forums, categories and each category will have several topics making it essential for a website admin to integrate search that will display desired content. searchIQ will help the user to search on topics of interest and will help them get to that content quickly, allowing them to participate in the discussion rather than having to browse across hundreds of threads.

WooCommerce

WooCommerce is the most popular ecommerce plugin for WordPress sites. It is a powerful and extendable ecommerce solution with endless flexibility and access to hundreds of extensions providing complete control to the admin. WooCommerce offers various features for an online marketplace, from product to shipping. Premium extensions can also be used to offer bookings, memberships and subscriptions. You can list a product with various variations (size, color etc.), style your store, offer promo and coupons, and integrate payment gateway with shipping.

There are many benefits to using searchIQ with WooCommerce. Apart from title, body content, tags and categories, searchIQ has been designed to index product attributes, custom fields, system fields, post excerpts and taxonomies as well. Even if you have hundreds of products, searchIQ will display the desired items immediately based on the keyword(s) searched. The autocomplete feature allows users to view the most relevant products in accordance to the search term(s). This is important because you want to convert someone from a visitor to a customer as soon as possible. Get site visitors to what they are looking for fast and don’t leave them searching for long periods of time and risk losing them to another website.

Events Manager

Events Manager is a powerful and full-featured event registration plugin for WordPress. It supports almost all the features of event registration management including recurring events, calendar, location, Google map integration, booking management and more.

The event registration process is simple and the option to create single day/recurring event registration is available. Features like approvals, rejections, export CVS, template tags and short codes are available to be used in your posts and pages. It also allows you to assign and view events by location, support event categories, event custom attributes, Google maps and various widgets for events.

The advanced functionality of searchIQ further enhances the capabilities of Events Manager. As the events/locations are custom post types, searchIQ makes it easier for users to search the desired event by title or location. Apart from these fields, events can also be searched with tags, categories, and custom attributes.

WP Frontpage News

WP Frontpage News is a plugin to display latest posts from a category, page or tags. This awesome news plugin gives you the ability to display content in a dynamic way and it’s easy to navigate. This plugin was built to automatically format your content in a specified way and display more information in a limited space, which will help to catch the eye of more users and prevent a break in the layout.

A news website can’t ignore the fact that it needs efficient search functionality. searchIQ offers advanced features to give users a unique way to search news content. Synonym aliasing and relevance refinement are just a few of searchIQ’s features that would help to make WP Frontpage News content more searchable. And we can’t forget to mention real time indexing! Newsworthy stories come about at the drop of a hat, so with our real-time indexing all new posts are catalogued immediately, allowing visitors to search new articles right away.

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The Importance of Real-Time Analytics

Rahul Arora | November 16, 2016

What is real-time analytics you ask? Well, when you break it down “real-time” translates to instantaneously, information arrives as soon as it happens without being stored and retrieved later. Analytics is when a system processes and analyzes data or statistics to generate meaningful information regarding the captured information. So when we use the real-time analytics in regards to blogging it refers to information gathered as it happens on your website and displayed in a way that helps you see different trends, the site traffic, page views and how long each page was viewed, etc. Analytics provide value to a blogger as they can come to different design decisions, user experience decisions and content decisions based on what they analyzed with real-time analytics.

A lot of companies realize the importance of real-time analytics because it’s the best way for them to understand their user or customers. Data analysis has become an integral part of many businesses to track their audience behavior. Now companies can find accurate and relevant data instantly. Moreover, in such a competitive marketplace, having instant results drives you to redesign products and marketing plan based on the activity of your users, maybe your site is not as user friendly as you initially thought it was.

Analytics reports are gaining more focus as customer loyalty, customer retention and customer delight have become the deciding factors behind any business strategy. Here are 4 ways to benefit from real-time analytics:

Fast and Accurate Results

Classifying the data instantly, before collecting and storing in the database can be the greatest advantage for your website. Real-time analytics helps in predicting data trends, enabling decision-making quickly and efficiently as compared to conventional decisions. In real-time, data can be consulted immediately rather than waiting to retrieve and analyze data.

High performance analytics helps you take better operational decisions, improving the quality of strategic and tactical decisions. For example, a telecommunication company cut the time required to analyze the data stored in enterprise data warehouse (EDW) from 12 hours to just one minute.

Monitoring Audience Behavior

How well do you know your audience? Industry leaders have always emphasized this question. To provide the content that your visitors will find engaging and tailor it based on their behaviors, it’s very important.

Real-time analytics provides audience insights about your demographics, needs, search behavior, sessions, viewed content and social involvement, thus helping you to support your strategies. You can implement some effective real-time analytics tools on your blog or website, offering dashboards that update immediately.

Opportunity to Improve

Being able to see all roadblocks and loopholes that are frustrating for your visitors can be extremely valuable, not to mention you have the opportunity to make changes and adjustments to your site to remedy these problem areas. Insights provided in real-time (behavioral, demographical etc.) will help you make those decisions instantly.

There are so many ways to adjust your site to make it user-friendly, as you can see in this article by Kissmetrics.

Customer Satisfaction

Today, meeting your customer’s expectations is how businesses define their success. A satisfied visitor is the most prized possession.

Real-time analytics improves customer’s experience and helps to maximize customer satisfaction and market share. According to Alteryx, 63% of companies use analytics to enhance customer satisfaction.

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4 Advanced Ways to Reduce the Bounce Rate of a Website

Rahul Arora | October 24, 2016

Does your high traffic website lack conversion? Are you struggling to keep your website visitors from straying to other sites? Do you worry your website visitors are leaving without even browsing the content, resulting in high bounce rate?

Bounce rate is one of the most powerful metrics used to measure the quality of your website content or landing page. It indicates whether or not visitors are hanging around or bouncing back from the landing page. If visitors bounce, it shows either the web page content is not relevant or the page is not user friendly.

A high bounce rate can be alarming and may suggest that visitors are not engaging with content, or your call-to-action is not easily found or converting into leads. It’s a clear signal that your site content and user experience need some help.

Here are 4 recommendations to help reduce the bounce rate of your website:

UI / UX

Ways to Reduce Bounce Rate of a Website

The first deciding factor for a visitor to stay or leave is the design. Good UI engages visitors and evokes a curiosity to continue exploring a site. Great UI combined with great UX is a huge plus. You want visitors to find what they are looking for easily and you want the site navigation to be as simple as possible. Don’t frustrate users and complicate their journey. Remember to always keep the user in mind when thinking about your site’s UI and UX, we even recommend getting some friends or colleagues to test out a website and provide feedback before going live. It’s always helpful to have a second set of eyes to test out your site.

Site Search

Another way to keep your visitors browsing longer is search functionality. Your website needs to have a search bar to help users get to what they are looking for. You don’t want to lose customers because you don’t offer search. Make sure to keep your search results accurate and relevant to help users find desired content easily and quickly.

Landing Page

The landing page holds an important role in deciding whether your visitors will stay or leave. Keep your content relevant and have a compelling call-to-action. Your landing page shouldn’t mislead the visitors to read irrelevant content.

Avoid Popups

Popups can be obtrusive and annoying, as they disrupt the reader and could potentially cause someone to leave. They can also be very distracting and may increase your bounce rate. Avoiding irrelevant and excessive use of popups builds the reputation of your site and encourages visitors to stay longer.

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8 Ways to Improve your Website’s User Experience

admin | August 1, 2016

Popular

When it comes to creating and managing your website in today’s challenging market, remember to think about your user. UX (user experience) plays a crucial role in the success of your online business and it has the potential to be the most powerful asset in increasing traffic and user engagement with your brand.

On the contrary, if users are not interacting with your website they will likely not be engaged with your content or brand. Starting to worry about your site’s UX? Don’t fear, we’ve put a list together of ways you can improve the user experience on your website. Follow these steps to success!

Improve user experience of your website

 

Page Load Speed

A website’s page load time is one of the most important factors when it comes to poor user experience. The longer a visitor waits for a page to load, the bigger an opportunity you give them to leave and look elsewhere. You don’t want this to be their first impression. A few things you can do to increase your site’s page load speed are activate browser caching, optimize your images and limit the number of plugins on your site.

Content

Content is king! A content-rich website can increase user satisfaction, customer acquisitions and it will certainly keep your visitors coming back for more. You can have the best looking website in the world but if the content is sub-par you won’t engage with your user.

Now the question is how to make your content interactive? Tell a story about yourself or your business. Find a way to set yourself apart from competitors and make sure captivate your audience.

Well Designed Heading

A well designed heading adds to a site’s value in terms of visibility and engaging a user. It’s the first thing the user will see when visiting your website. Three things to remember:

  1. Be clear and concise about what is you do or what your business offers. The copy in your header should get right to the point and remember to avoid using confusing jargon.
  2. Use imagery or video to engage your visitor and draw them in.
  3. Make sure to always mention your brand or company in the header. Maybe that’s your company logo or your blog name, whatever it is make sure it’s front and center.

Definitive Call to Action

A call to action is an instruction for your visitors to do something; buy this, sign up here, start today. This helps with converting your user into a customer or making a casual reader into a subscriber to your blog.

Clean and Robust Design

Designing your website to suit the user’s psychology further improves the UX of your site. An interactive website design includes an elegant navigation menu, easily located navigation buttons, search bar, header and footer. Apart from the navigation menu, the fonts, colors and graphics should be chosen wisely for a responsive and appealing look.

Implement A Search Bar

An internal site search engine is another way to improve your user experience. Users can now easily find a desired product or specific content, and the website owner can gather useful information about the behavior of their users.

Responsive and Mobile Friendly Design

Today, advanced web browsing capabilities of smartphones and tablets are keeping users away from their desktops and laptops. This has made the development of responsive websites essential. A responsive web design provides optimal viewing experience across a wide range of devices.

Creating a responsive and mobile-friendly website not only improves your user experience, but also improves your website’s visibility in organic search. Google is penalizing sites that are not mobile optimized, so making your website responsive has become even more crucial.

Integrate Social Media Platforms

Social media platforms have changed the marketing landscape for all businesses everywhere. User engagement and product feedback or promotion can now reach a completely new audience and it’s done organically. If a user likes your content or products they’re able to share it instantly, with the click of a button.

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